Market & Strategic Due Diligence (MDD & SDD)

Buyers need a well-defined rationale for buying. Diligence is an important step in the M&A process to pinpoint that rationale and it is more than a financial exercise. MDD can help you to better understand the target’s market and SDD can uncover how you can create value through the acquisition. Through our experienced team of market researchers, StratejiLab completes a 360 degree analysis of each stakeholder group in the market; i.e., customers, consumers, suppliers, distributors, and all other partners across the value chain. Most of the time, we conduct our own qualitative and quantitative research-while in some cases we are willing to collaborate with third parties to ensure all required data is collected.

Through our support of Due Diligence, we cover the following questions:

• Where are the biggest profit pools in this market? Which segments are more attractive? Why?
• Does the deal increase our overall competitiveness?

• Can we grow through this new acquisition? Can we extend the brand into new categories or segments to reach bottom-line improvements?
• Are the target’s strategies well-defined, well-executed and more importantly matching with our broad corporate strategies? Is it a scale or scope deal?
• How is the target perceived by its priority customers? Potential customers? And its partners?

Some of the MDD and SDD services StratejiLab provides include:

• Market Research
• Customer & Consumer Research
• Strategy & Business Plan Review
• Scenario Planning

StratejiLab supports both corporate and private equity clients to make better deal decisions and understand where potential synergies exit and where risks lie.